Post by alobixx on May 11, 2008 18:10:12 GMT 1
BBC WORLDSERVICE.com - Global Music Machine - Competing in a world market
"...Across the world, the International Federation of the Phonographic Industry points to new sales patterns emerging, with the sales of American artists beginning to decline across the world. While, 93% of sales in the US market come from domestic artists, in 2001, sales of local repertoire across the world grew to 67.5%.
This shift in buying patterns caused MTV Asia to change its music strategy altogether, shunning international acts to play up to 90% of domestic music in each of the countries in which it broadcasts. While in France, 17 of the 20 top selling albums for the year were by local acts.
The growth in domestic music sales in France has been the result of large levels of support from the French government. French artists receive social security, unemployment benefits, and subsidies for touring and rehearsal spaces. French radio stations also have an enforced quota, dictating that 40% of music must be French. This system has also been taken up by other countries, such as Turkey, French-Canadian Quebec and the Netherlands, where a 1997 government ruling forced orchestras to play at least 7% Dutch music.
To further help the French arts, a 3.5% tax is levied on all concert box office sales. The revenue is used to support new artists, the export of music, and even the purchase of new equipment for artists. Marie-Agnes Beau of The French Music Bureau, a government office promoting the export of French music, says that this tax is “not eaten by the government; it’s a tax that can help the weaker side of the business. The idea is to take money from the American artists who make a lot of money in France, and give it back to the French artists.” "
"...Across the world, the International Federation of the Phonographic Industry points to new sales patterns emerging, with the sales of American artists beginning to decline across the world. While, 93% of sales in the US market come from domestic artists, in 2001, sales of local repertoire across the world grew to 67.5%.
This shift in buying patterns caused MTV Asia to change its music strategy altogether, shunning international acts to play up to 90% of domestic music in each of the countries in which it broadcasts. While in France, 17 of the 20 top selling albums for the year were by local acts.
The growth in domestic music sales in France has been the result of large levels of support from the French government. French artists receive social security, unemployment benefits, and subsidies for touring and rehearsal spaces. French radio stations also have an enforced quota, dictating that 40% of music must be French. This system has also been taken up by other countries, such as Turkey, French-Canadian Quebec and the Netherlands, where a 1997 government ruling forced orchestras to play at least 7% Dutch music.
To further help the French arts, a 3.5% tax is levied on all concert box office sales. The revenue is used to support new artists, the export of music, and even the purchase of new equipment for artists. Marie-Agnes Beau of The French Music Bureau, a government office promoting the export of French music, says that this tax is “not eaten by the government; it’s a tax that can help the weaker side of the business. The idea is to take money from the American artists who make a lot of money in France, and give it back to the French artists.” "